Johnnie O’ at the RS Pop shop! Opening night!
Posted on 08. Jun, 2011 by JohnKnowles in Community, fashion, RS Pop
It’s like Nantucket in midtown! We toasted the opening night on June 2nd at the RS Pop-shop with margarita snowcones and PBR’s. It was a packed house with great energy and excitement about a preppy West Coast brand.
Johnnie O’ will be at the RS Pop-shop through June.
Fathers day is around the corner. Come check us out!
The RS Pop-shop is at the entrance of the Roger Smith Hotel on Lexington at 47th.
If you need anything I am @pancity. Hit me up with any questions regarding things going on @rshotel.
Cheers,
John Knowles
Related links
John O’Donnell Brings West Coast Preppy to RS POP Shop
Mother’s Day Contest: Comment & Share Link to Win a $50 Gift Certificate @RSLilys Restaurant
Posted on 06. May, 2011 by Birdsong in Community, Events, Hotel
Leave a comment here. Share link to contest on Twitter or FB: http://bit.ly/iuRlH8
In 140 characters or less answer the following question:
What do you love about mom (or the mother of your children)?
We will pick our favorite response on Mother’s day before 5pm est. The gift certificate may be used at anytime.
Additionally, we are offering a 25% discount on all Roger Smith Rooms this weekend (Fri, Sat, Sun) for any last minute mother’s day plans in NYC!
Direct booking only. Contact: 212-339-2064 or reservations@rogersmith.com
PS. I love you mom, I really really do : )
-John Birdsong
Transitions
Posted on 05. May, 2011 by AdamWallace in Community, Hotel
by Adam Wallace
In the fall of 2006, I came to the Roger Smith Hotel to work with John Knowles to start a video-based website for the hotel called Roger Smith News (now RogerSmithLife). The idea was to create a site that would tell stories through video about all areas of the hotel community. This was certainly an unconventional idea at the time and a forward-thinking investment by James Knowles, CEO (and artist-in-residence) of the Roger Smith. As opportunities on the Internet expanded, the hotel increased its commitment in the online space and I moved into the position of director of digital marketing.

With the combined efforts of many at the hotel including the creativity of John Knowles and his Panman Productions team, Brian Simpson’s passion for connecting with people, a cutting edge arts program run by Matt Semler, and a great community in the social media scene, we were able to build a colorful, dynamic and engaged online presence. The vision, leadership and unwavering support of James Knowles made all of this possible.
Encouraged by this amazing experience with a pioneering team, I have decided to move on to the next adventures. I am excited to watch the Roger Smith Hotel’s online presence continue to flourish. John Birdsong will take the lead on media, website work and online engagement. John Knowles will innovate and lead many of the marketing initiatives at the hotel. Ek Wongleecharoen, Matt Semler and Danika Druttman will also be very involved in the Roger Smith’s online communications.
As for me, I am exploring opportunities both in New York and San Francisco and am looking forward to all that is to come. Below you can find contact information for me and for all who are involved at the Roger Smith.
Thank you to everyone at the Roger Smith Hotel for this phenomenal opportunity. I am proud of what we have accomplished. I will always be a loyal RSH supporter and will always be one of the many “Roger Smiths”.
To all of our friends in the great community that has developed at the hotel, the Roger Smith’s commitment to you and to the online space is strong and continuing to grow. The team at the hotel is looking forward to seeing you all soon at events and around the hotel. (I can assure you that you will find me up at Henry’s Rooftop Bar for a drink this summer).
All the best,
Contacts at the Roger Smith Hotel:
For rooms questions and bookings:
Mai Yoo (mai at rogersmith.com)
For events questions and bookings:
Martha Rodriguez (martha at roger smith.com)
Online Team:
John Knowles: jknowles at panmanproductions.com
John Birdsong: jbirdsong at rogersmith.com
Matt Semler: msemler at rogersmith.com
Ek Wongleecharoen: ek at rogersmith.com
Danika Druttman: danika at rogersmith.com
My Contact Info:
Email: Adam at AdamJWallace.com
AdamjWallace.com
Twitter.com/Adwal
Facebook.com/Adwal
(917) 558 7396
Popup Marketing at the Roger Smith Hotel
Posted on 15. Apr, 2011 by JohnKnowles in Community, Events, Hotel, RS Pop
The model of a Popup has been happening at the Roger Smith Hotel for years. The general idea is the use of spaces to create marketable opportunities. What I look to do, is paint a picture of the Popup history @RShotel, reflect on its potential and provide a vision for the future.


In February 2004 the Roger Smith Gallery transformed into “The Lab Gallery”, later renamed “The Lab Gallery for Installation & Performance Art.” Under the direction and management of Matt Semler, the space was conceptualized as a performance and installation art space to be used as a laboratory for the creative process. A fishbowl style space reaching in to the intersection with the art.
Every month or so the space shifts installations, influencing the energy on the block. Sometimes controversial, often strange and usually thought provoking, the corner space as a popup art installation has been pondered and defended for years.

Two doors down from The Lab we transformed an old jewelry store into a marketable retail space. I intersected with Melissa Gonzalez who was looking to create a television pilot called Homemade BFFs and explored the potential of opening up a popup shop with her. The idea was to rent the space to designers or brands, with the objective of creating unique video and Social Media marketing campaigns.
My goal was to empower someone to help fill the space and share in its growth and development. Melissa accepted the challenge. Our first pop up installation in September 2009, was a Model casting / street runway show with Dolita Paris.

The RS Popup Shop, at the entrance of the hotel has been filled with designers, brands and artists since it conception. The calendar for 2011 is filling up fast. If you are interested in participating in the program please contact myself or Melissa.
The concept seems simple enough to be replicated. It almost seems contagious in its model. Ideas like a popup restaurant, popup wine or whiskey bar begin to inspire chatter.
The best thing about a popup model in a hotel is that there are many opportunities for people to get involved. Businesses, marketers, artists, musicians, authors, sponsors, charities and the like will be allowed access to the Popup experiences that we have been building.

At this point, as I look to the future business of the Roger Smith Hotel I am encouraged by the momentum and enthusiasm supporting the popup concept. I am also confident in the events team at the hotel and believe in the people and services.
So with that I hope you will reach out with your business needs. It is a perfect time to become part of the Roger Smith Culture. A “Pop” culture based out of a Hotel.
I look forward to continuing the dialog and growing the symbiotic network.
Stay tuned to our next popup event! Be part of our next popup event!
Thanks for reading.
I am John Knowles, the Director of Innovation @RShotel.
Follow @pancity to engage.
Other Related Links
Take a tour with Martha on our RS Events Tumblr.
http://www.rspopshop.com/designers
Follow Fridays Top 3 from SXSW 2011! #FF Charlie Annenberg, @DMScott, @Paula_Moore, @RShotel
Posted on 15. Apr, 2011 by JohnKnowles in Community, Hotel
We haven’t done a Follow Friday in a while and I feel it is time to re-introduce the notion to our audience.
My top 3 people to follow from SXSW are as follows.
1. “Dog Bless You!”, Charlie Annenberg
Our first five minutes in the convention center in Austin, John Birdsong and I collided into Charlie Annenberg, who was immediately on point with a plan of action to help in the Japan Earthquake relief.
A message from Charlie Annenberg, founder of explore.org and Dog Bless You:
“The mission of explore.org is to champion the self less acts of others, to create a portal into the soul of humanity and to inspire life long learning. The most important thing for me is to create a portal into the soul. What is the easiest way to do this? Through dogs – they see our soul like no other. That is why as we build dog bless you, I believe that its mission should be to “champion the selfless acts of animals.”
Please feel free to share your stories about how your dog uplifts the human spirit.
Dog Bless You.
Charlie and Lucky
http://facebook.com/exploredogs
2. David Meerman Scott connected us to an network of interesting minds and influences. Of these we engaged with Renee Alexander of Unisef, Tim Washer of Cisco, John Jantsch of Ducktape Marketing and Aliza Sherman from the Social Media capital of the world, Toke Alaska to name a few. Both Tim and David were “In search of the outrageous” in Austin TX.

3. Paula Moore and Massive CIA
The transitional days between the Interactive and the Music is when all the magic happens at SXSW. As people were leaving after a week of the Interactive and Film portion, the music festival was just getting underway. Arriving into the city there is an energy of excitement. Being the last day in Austin, I left John and Adam to get some emails done at the Driskle hotel. I went strait to the second floor back patio where a couple of hip entertainment executives we setting up meetings and interviews. I politely asked if I could share the space and soon sat down next to them and began to tell them about the interactions between Roger Smith and Ben Franklin. #Rogersrewards.
Paula Moore turned to me and asked if I wanted to go out with her and her business partner Ralf Cavallaro… What else could I say. Not knowing at the time that I was hanging out with one of the Top Talent Scouts in the music industry, Paula introduced me to an amazing network. The connections made that night, have helped drive and inspire a new wave of professional and personal relationships. Founder of Massive Creative Intelligence Agency, Paula is a trip. Powerful and important, as she is a professional connector.
SXSW: The spies with Golden Ears
Through Paula I me Rev. David Ciancio of Yeah! Management who runs the the Social Media Rewards programs for Thrilllist. Rev’s energy and drive is going to bring wild excitement to the Pop up Marketing madness that is going around. I look forward to working with him in the future.
The common thread that connects Charlie, David and Paula is the fact that they are natural connectors. Great people of course with amazing sense of people in the room. Always interesting to follow.
Till next week.
If you like my list please RT #FF Dog Bless You and Charlie Annenberg, @DMScott, @Paula_Moore, @MassiveCIA SXSW 2011 @RShotel Follow Friday Pick!
Please leave a comment and connect with us to be part of our @RShotel culture.
Thanks,
John
@RShotel Marketing Nuggets at SXSW 2011
Posted on 27. Mar, 2011 by JohnKnowles in Community
A marketing nugget is a trueism about best practice in marketing. It is a bit of information encouraged to be shared and contemplated by the masses. While at South by South West 2011, we @RShotel, asked top marketing minds to share their valuable insight in to the world of digital and offline marketing.
Thanks to all who participated.
Please share, comment and engage…
Enjoy
Marketing Nuggets #SXSW 2011
Carl Smith Marketing Nugget SXSW 2011
Matt Johnston Marketing Nugget SXSW 2011
Sarah Prevette Marketing Nugget SXSW 2011
Jon Schmidt Marketing Nugget SXSW 2011
David Meerman Scott Marketing Nugget SXSW 2011
Renee Alexander Marketing Nugget SXSW 2011
John Jantsch Marketing Nugget SXSW 2011
Aliza Sherman Marketing Nugget SXSW 2011
Ronald Waters Marketing Nugget SXSW 2011
Jon Edwards Marketing Nugget SXSW 2011
Khayyam Wakil Marketing Nugget SXSW 2011
Jeff Pulver Marketing Nugget SXSW 2011
Thomas Edwards Marketing Nugget SXSW 2011
Kosha Dillz Marketing Nugget SXSW 2011
Richard Propper Marketing Nugget SXSW 2011
John Knowles Marketing Nugget SXSW 2011
Jim Caruso Marketing Nugget SXSW 2011
Jon Lazar Marketing Nugget SXSW 2011
Jamie Scheu Marketing Nugget SXSW 2011
Daniel Delaney Marketing Nugget SXSW 2011
Mark Horvath Marketing Nugget #SXSW 2011
“Thank you for showing your support, and Dog Bless You!” -Charlie Annenberg #video @SXSW @SXSWi #SXSW #SXSWi
Posted on 15. Mar, 2011 by Birdsong in Community, Hotel
Charlie Annenberg of “Dog Bless You”, Explore.org, and the Annenberg Foundation thanks everyone who has shown their support for Japan and his generous support for earthquake relief efforts. Dog Bless You.
http://www.facebook.com/exploredogs
http://www.rogersmithlife.com
Upcoming conferences where RSH will be represented
Posted on 01. Mar, 2011 by AdamWallace in Community, Events
by Adam Wallace
For the first two weeks in March I will be travelling with various of my colleague from the Roger Smith Hotel to several conferences to tell our story of how we have built business through social media. I hope to connect with lots of you along the way and learn from each other. If you are going to be in any of these cities of events, let me know and we can meet up.
March 2-3, San Fransisco, Eye For Travel Social Media Strategies. #smtravel
March 8-9, Brussels, Enterprise Social 2.0. #es20
March 9-10, Berlin, ITB. #itb
March 12-16, Austin. South By South West Interactive. #sxsw
Molly Barnes Art Discussion with Mimi Gross and Stephen Haller (Video Archive 2/17/11 & 2/18/11)
Posted on 17. Feb, 2011 by Birdsong in Arts, Community, Hotel
The two Molly Barnes’ Brown Bag Lunches February 17th and 18th
Mimi Gross, daughter of Chaim Gross talks about her life in art.
Stephen Haller, a Chelsea Gallery owner who exhibits work by Giorgio Morandi, Larry Zox, Ron Ehrlich, and Ronnie Lanfield, talks about his friendship with Morandi.
The Roger Smith Hotel is a hub for social media in NYC. People. Art. Food. Wine.
Our Blog:
http://www.rogersmithlife.com
Connect with us:
http://www.youtube.com/rogersmithnews
http://www.twitter.com/rshotel
http://www.facebook.com/rogersmithhotel
Name This ‘Super Hero Dog’ for movie tix @RSHotel
Posted on 25. Jan, 2011 by Birdsong in Arts, Community, Hotel
The facts: His name is Henry. He is a Boston Terrier. He is not neutered.
What we are looking for: What is ‘Super Dog’s’ name? What are his superpowers? Where did he come from? What is his story?
How to play: Tell the story in the comments section. Be sure to tag your comment with your twitter handle or by signing in to facebook. When you’ve left the comment send this out on twitter or facebook:
Read my story about @RSHotel ‘Super Dog’ here: http://bit.ly/eQWE6o
Winner will be announced this Friday January 28th before 5pm.
What you win: Two tickets valued at $45 each for Cinémonde: a Private Screening Series for Thought Provoking Film. Tickets include entry, drinks, and hors d’oeuvres. Screening will be held on February 10th @RSHotel.
More information on Cinémonde here. Tickets available for purchase here. Thank you to Jerry Rudes at Mistral Arts Management for providing the tickets to Cinémonde.
Good Luck!
“Who am I?”



