Popup Marketing at the Roger Smith Hotel
Posted on 15. Apr, 2011 by JohnKnowles in Community, Events, Hotel, RS Pop
The model of a Popup has been happening at the Roger Smith Hotel for years. The general idea is the use of spaces to create marketable opportunities. What I look to do, is paint a picture of the Popup history @RShotel, reflect on its potential and provide a vision for the future.
In February 2004 the Roger Smith Gallery transformed into “The Lab Gallery”, later renamed “The Lab Gallery for Installation & Performance Art.” Under the direction and management of Matt Semler, the space was conceptualized as a performance and installation art space to be used as a laboratory for the creative process. A fishbowl style space reaching in to the intersection with the art.
Every month or so the space shifts installations, influencing the energy on the block. Sometimes controversial, often strange and usually thought provoking, the corner space as a popup art installation has been pondered and defended for years.
Two doors down from The Lab we transformed an old jewelry store into a marketable retail space. I intersected with Melissa Gonzalez who was looking to create a television pilot called Homemade BFFs and explored the potential of opening up a popup shop with her. The idea was to rent the space to designers or brands, with the objective of creating unique video and Social Media marketing campaigns.
My goal was to empower someone to help fill the space and share in its growth and development. Melissa accepted the challenge. Our first pop up installation in September 2009, was a Model casting / street runway show with Dolita Paris.
The RS Popup Shop, at the entrance of the hotel has been filled with designers, brands and artists since it conception. The calendar for 2011 is filling up fast. If you are interested in participating in the program please contact myself or Melissa.
The concept seems simple enough to be replicated. It almost seems contagious in its model. Ideas like a popup restaurant, popup wine or whiskey bar begin to inspire chatter.
The best thing about a popup model in a hotel is that there are many opportunities for people to get involved. Businesses, marketers, artists, musicians, authors, sponsors, charities and the like will be allowed access to the Popup experiences that we have been building.
At this point, as I look to the future business of the Roger Smith Hotel I am encouraged by the momentum and enthusiasm supporting the popup concept. I am also confident in the events team at the hotel and believe in the people and services.
So with that I hope you will reach out with your business needs. It is a perfect time to become part of the Roger Smith Culture. A “Pop” culture based out of a Hotel.
I look forward to continuing the dialog and growing the symbiotic network.
Stay tuned to our next popup event! Be part of our next popup event!
Thanks for reading.
I am John Knowles, the Director of Innovation @RShotel.
Follow @pancity to engage.
Other Related Links
Take a tour with Martha on our RS Events Tumblr.
http://www.rspopshop.com/designers
‘Pop-up’ Restaurant LudoBites Hit Of Los Angeles
Follow Fridays Top 3 from SXSW 2011! #FF Charlie Annenberg, @DMScott, @Paula_Moore, @RShotel
Posted on 15. Apr, 2011 by JohnKnowles in Community, Hotel
We haven’t done a Follow Friday in a while and I feel it is time to re-introduce the notion to our audience.
My top 3 people to follow from SXSW are as follows.
1. “Dog Bless You!”, Charlie Annenberg
Our first five minutes in the convention center in Austin, John Birdsong and I collided into Charlie Annenberg, who was immediately on point with a plan of action to help in the Japan Earthquake relief.
A message from Charlie Annenberg, founder of explore.org and Dog Bless You:
“The mission of explore.org is to champion the self less acts of others, to create a portal into the soul of humanity and to inspire life long learning. The most important thing for me is to create a portal into the soul. What is the easiest way to do this? Through dogs – they see our soul like no other. That is why as we build dog bless you, I believe that its mission should be to “champion the selfless acts of animals.”
Please feel free to share your stories about how your dog uplifts the human spirit.
Dog Bless You.
Charlie and Lucky
http://facebook.com/exploredogs
2. David Meerman Scott connected us to an network of interesting minds and influences. Of these we engaged with Renee Alexander of Unisef, Tim Washer of Cisco, John Jantsch of Ducktape Marketing and Aliza Sherman from the Social Media capital of the world, Toke Alaska to name a few. Both Tim and David were “In search of the outrageous” in Austin TX.
3. Paula Moore and Massive CIA
The transitional days between the Interactive and the Music is when all the magic happens at SXSW. As people were leaving after a week of the Interactive and Film portion, the music festival was just getting underway. Arriving into the city there is an energy of excitement. Being the last day in Austin, I left John and Adam to get some emails done at the Driskle hotel. I went strait to the second floor back patio where a couple of hip entertainment executives we setting up meetings and interviews. I politely asked if I could share the space and soon sat down next to them and began to tell them about the interactions between Roger Smith and Ben Franklin. #Rogersrewards.
Paula Moore turned to me and asked if I wanted to go out with her and her business partner Ralf Cavallaro… What else could I say. Not knowing at the time that I was hanging out with one of the Top Talent Scouts in the music industry, Paula introduced me to an amazing network. The connections made that night, have helped drive and inspire a new wave of professional and personal relationships. Founder of Massive Creative Intelligence Agency, Paula is a trip. Powerful and important, as she is a professional connector.
SXSW: The spies with Golden Ears
Through Paula I me Rev. David Ciancio of Yeah! Management who runs the the Social Media Rewards programs for Thrilllist. Rev’s energy and drive is going to bring wild excitement to the Pop up Marketing madness that is going around. I look forward to working with him in the future.
The common thread that connects Charlie, David and Paula is the fact that they are natural connectors. Great people of course with amazing sense of people in the room. Always interesting to follow.
Till next week.
If you like my list please RT #FF Dog Bless You and Charlie Annenberg, @DMScott, @Paula_Moore, @MassiveCIA SXSW 2011 @RShotel Follow Friday Pick!
Please leave a comment and connect with us to be part of our @RShotel culture.
Thanks,
John
RSNews Interview w/ Axel
Posted on 10. Apr, 2011 by JohnKnowles in Community, Hotel
You gotta watch out for the next generation of talent… They are creative, they technical and they are 6 years old. With a flip camera, and an experimental approach, Axel Bengtsson and I set out to make a couple of videos in Are Sweden.
Our objectives in Sweden, was to establish and grow the Swedish connection in NYC.
You can follow the chain of events from our travels here our blog to keep up with our @RShotel travels. Building human connections from the Roger Smith Hotel is one of our goal. We aim to engage different audiences while keeping our stories real, fun and interactive.
I am believer in rewarding those who participate in our Roger Smith Hotel culture. Recently we have initiated a program called ROGERSREWARDS. Todays Rogersreward is a 100 dollar voucher good towards the booking of a Roger Smith Hotel Suite. If you leave a comment on this blog post, with a suggestion for the next video you would like Axel Bengtsson to make, I will reward each new user comment with a 100 dollars Rogersreward. The best film idea for Axel to direct will receive a free night at the Roger Smith Hotel.
As always, please share and engage. I am @pancity on Twitter. Follow me and @RShotel to be in the know with things that are happening at the Roger Smith Hotel.
Cheers,
John
MIXOLOGY MEETUP- ART, FASHION AND MUSIC @RSHOTEL
Posted on 31. Mar, 2011 by melissagonzalez in Events, fashion, Hotel
Mixology is generally accepted as a slang term for a refined and in depth study of the art and craft of mixing.
For One Night Only The Talented DJ PANMAN with collaborative installments by Freakcast, Nicholas Shifrin, and fashion designs by Jensen Martin are going to give refinery a whole new meaning!
The event is the merging of creative talents with an experimental vibe. Expect to be surprised, wowed, and inspired.
Art enthusiasts, friends & family and those who might be cosmically drawn are invited to mingle and participate!
When – Thursday, March 31 · 6:00pm – 10:00pm
Where – The Roger Smith Hotel Solarium (16th floor) and Henrys rooftop bar
501 Lexington Avenue, New York, NY 10017
This event is brought to you by RS POP, Panman, Lionesque, and the Roger Smith Hotel.
What to expect?- Sneak Peeks at:
http://www.youtube.com/rspopchannel
http://youtu.be/GynhbsppdHQ
http://freakcast.tv/
Patricia Brown Jewelry POPS UP at RS POP Shop
Posted on 28. Feb, 2011 by melissagonzalez in Events, fashion, RS Pop
Patricia Brown Recreates Her Jewerly Box
from private label for some of the best names in the business: Ralph Lauren, Calvin Klein Collection and Adrienne Vittadini to launching her own mini collections Patricia Brown will be POPPING UP in NYC for the first time under her new label this March 2011
Geo, Botanical, and Galaxy Collections- Look, Feel Wear!
RS POP-UP Shop is thrilled to announce the opening of Patricia Brown Collection in March 2011.
Overall the style is fashionable, yet unique, and often incorporating materials that might not traditionally be combined. Patricia Brown leans toward a very high quality look, but also incorporates paradox and the unexpected in her designs.
Patricia Brown will be unveiling 3 collections: Geo, Botanical, and Galaxy
The Geo Collection includes styles that are based in metals and metal chains, crystals or stones.
The Botanical Collection is inspired by plants and flowers, using a combination of materials that are most effective for the piece.
The Galaxy Collection is usually in sterling silver, with Swarovski crystals, and inspired by the night sky.
“My color palate is generally neutral-based, with some neutralized color accents.” says Patricia Brown. The metallics are most prominent, with silver and pewter tones more prevalent than gold, although gold is also represented. They are accented with blue-greys and bronze and subtle-colored tones within the “flowers” of “Winter Garden.” These tones should work with many different clothing choices, rather than being limited to one outfit choice, and should be able to be dressed up or dressed down, depending on the occasion.
“Patricia Brown’s collections are in line with the trend of versatility a consumer is looking for says Melissa Gonzalez, they generally complete or make an individual statement of an outfit when added as the final touch.”
Meet designer Patricia Brown in person from March 1- 12th at RS POP Shop
Opening Reception March 2, 2010 from 6-8pm.
@RSPOPShop is located at 501 Lexington Avenue at the Roger Smith Hotel
#InspiredBuy
Food & Fashion for Fashion Week Closing Night @RSPOPShop
Posted on 16. Feb, 2011 by melissagonzalez in Events, fashion, RS Pop
Join us Thursday, Feburary 17th at RS POP Shop for a Insider Fashion Blogger Night with Jensen Martin and Tasting Station by Chef Lou & Chef Bachelorette.
3 Generations: 2 Brothers: 1 DNA- JensenMartin bring style and sophistication that can be worn from zero degrees to 5o.
Chef Lou, of TavernDirect.com is proud to introduce our new line of gourmet quality, all natural condiments from “America’s Restaurant”, Tavern On The Green, now available for consumers to enjoy at home! Tavern On The Green Specialty Foods are handcrafted in America and formulated for use in recipes from around the world. TavernDirect.com offers a broad selection of marinades, dipping oils and basting sauces with an emphasis on terrific taste, premium quality, natural ingredients and convenience.
Jyl Ferris, host of Cooking for Bachelors.TV specialty is teaching people (bachelors especially) how to cook delicious, nutritious meals in a snap through her video episodes which are FREE on demand.
Doors Open for JensenMartin 10:30am-7pm daily, Fashion Bloggers Invited to Fill the House February 17th from 6-8pm.
#FF- Fashion&Food, it’s going to by yummy!
10 things to take away from David Meerman Scott
Posted on 14. Feb, 2011 by JohnKnowles in Community, Hotel
1. Create and understand your buyer persona.
2. Follow the Grateful Dead. There are great marketing lessons to be learned from one of the world most iconic bands.
3. Cultivate eccentrics.
4. Talk about the snow. Man there was a lot of snow. Keep it human. Keep it current.
5. Real-Time Marketing and PR.
6. Old Rules v. New Rules
7. Is this Popup Marketing?
8. “You are a marketing company that has a hotel!”… Lightbulb.
9. Beware of the snap!
10. Communicate with your buyer persona.
Having David speak with us has transformed our marketing identity at the Roger Smith Hotel. We are beginning to look at our business in new light with a focus on persona rather than product. Personally, I look to be a utility. How can I help you? I aim to connect with more people within the thought leader positions, the trend setters, the brands that are looking to expand their reach, and the people who actively participate in their communities. There are opportunities popping all over the place. Come share in the glory!
Voicenote DMScott RS Consulting by Panman
If you are still paying attention, now is the time to act. I look forward to engaging with you. Reach out. Become part of the Roger Smith Culture. How can I help you?
Thanks
John Knowles
Director of Innovation
Elite Slovenian Fashion FIRMA Comes to RS POP Shop January 2011
Posted on 04. Jan, 2011 by melissagonzalez in Events, fashion, RS Pop
Politically noncorrect, nontrendy pop, postcommunist global, worldy East European, urban bohemian, street couture – for new world order adventurers comes to NYC January 6th, 2011.
Slovenian fashion brand FIRMA by Sanja Grcić was established in 2003 by Slovenian fashion designers Sanja Grcić & Iztok Hrga. Since their first collection presentation “Goodbye communism?” for S/S 2003, they have been recognized by top fashion experts, stylists and critics, being nominated as the new avantgarde in Slovenian fashion.style
FIRMA style is described as Street Couture; instinctive, innovative and alternative with clever detailing and a slight sporty touch. FIRMA builds new concepts of designing clothes out of wide range of tailoring and cutting knowledge. The combination of different and often opposite approaches of design concept results in a unique look and is signature of the brand’s style which is recognized and highly valued during various renowned fashion shows or fashion exhibitions at home or abroad.
The brand’s collections are made in small series and made with prestigious workmanship out of refined materials. Peculiar combinations of shape, fabrics and colors make these collections timeless and multifunctional.
FIRMA by Sanja Grcić label is created for people who are not afraid to step out of a crowd.
Time is now: Winter collection
Awakened at 7am, breakfast on the table, children in daycare, boss in the office, shopping, caught in traffic jam, a meeting, lady in black at Nick Cave’s concert, mistress at midnight. She is a Superheroine. Her time is now.
Adventurers: Pre-spring collection
Daily casual look becomes the evening wear, short sleeves become the long ones, elegant trousers transform themself into urban street look. For those who hurry from the plane to attend the business meeting and who are afterwards in haste for the rock concert.
VIP Press Reception and Opening, January 6th 6-8pm
Store Open January 6-26, 10am-8pm daily.
RS POP Shop, 501 Lexington Avenue at the Roger Smith Hotel, NYC
For more information and RSVP requests contact: Melissa Gonzalez at mg@lionesqueproductions.com
Coming in NYC to meet Sanja? Take advantage of the RS POP/Accessories Market special at the Roger Smith Hotel. You can call the reservations department at 212-755-1400 or book online at www.rogersmith.com and mention ACCESSORIES for our special rate January 6-11, 2011.
5 Days of Black Friday at RSPOP Shop
Posted on 21. Nov, 2010 by melissagonzalez in fashion, Hotel, RS Pop
Shop the latest in Fall and Winter Trends from ModaListas, the online boutique for women with a lavish taste in fashion,
who crave latest sleek styles and exclusive designer pieces!
Shoulder Padded cross back Jacket $145
Tuxedo blazer with leopard print inside $165 on sale $85
Shimmer Tweed Jacket with Nickel bottoms $165
Olive ruffle jacket $150
Studded Waist Dress $85
THE PANMAN REPORT; SPAIN WINS THE WORLD CUP!
Posted on 30. Jul, 2010 by admin in Community
The Panman Report: During my last trip to Spain I learned of the oracle octopus, Pulpo Paul. Apparently a german octopus predicted the victors of every game in the German bracket and eventually predicated Spain to beat Holland in the finals. It was mayhem in Spain as this was their first ever World Cup victory.
The owner of Pulpo Paul would not sell his golden goose but would the clairvoyant Octopus to a Spanish citizen with the understanding that his transportation costs would be covered and that they would not prepare “A la plancha”.
Talk about an Xtreem Fan
What is the strangest Sports tradition that you know of? While in Spain, I purchased Spain World Cup Soccer limited edition Tshirts that I will present to the first five people who share their story in the comments section of this blog.
Become a fan of our Xtreem Fan Facebook page.
Be sure to Share, Comment, and Engage!
Looking forward to hearing your stories.
Panman
