Roger Smith Life » mountain dew http://rogersmithlife.com The Life of the Roger Smith Hotel in New York City Mon, 06 Feb 2012 22:32:04 +0000 en hourly 1 http://wordpress.org/?v=3.0 DEW’ing It Well http://rogersmithlife.com/hotel/dewing-it-well http://rogersmithlife.com/hotel/dewing-it-well#comments Fri, 29 Jan 2010 14:43:07 +0000 BrianSimpson http://rogersmithlife.com/?p=1603 Back in December Karen Hartline invited me to the DEWmocracy Event here in NYC. I, along with a bunch of other NYC caffeine junkies, was able to get a firsthand glimpse of what DEWmocracy was all about. The Pepsi  Company

@Bsimi blocked from @PepsiCo... huh???

(links to Twitter page even though they have blocked me?) truly handed the brand of Mountain Dew over to their fans /evangelists!  It is a twelve month – 7 stage process that has allowed for the creation of three finalists. From flavor to color and even label the brands new product will come from the people.

What's your pick...

Your brand becomes so much more valuable when you stop talking about it and others start ‘screaming’ about it!

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