From Hackers to Brand Evangelist; Tormod Askildsen tells a story about LEGO
Posted on 02. Feb, 2010 by AdamWallace in Community, Hotel
When I (Adam Wallace) was recently in Amsterdam representing the Roger Smith Hotel at Enterprise Social 2.0 I had the pleasure to meet Tormod Askildsen and hear his great story of how they created an extremely loyal community of fans, by during around a situation that initially seemed very negative for the company.
Tormod Askildsen is the Senior Director for Community Development at LEGO. He tells a story of how LEGO’s software got hacked in the 1990′s and the way that this threatened the company. Eventually they started to realize that they could leverage this excitement and new use of their tools that their fans were doing. They made a big turn around and ended up engaging their fans and creating a whole vibrant scene and community of LEGO enthusiasts.
Earning A Seat At The Table
Posted on 22. Jan, 2010 by BrianSimpson in Community, Hotel
In the last year we at The Roger Smith Hotel have been fortunate to host some of NYC’s best Social Media events. This allowed us direct access to attendees, organizers and sponsors. Almost through osmosis we were able to learn so much and make connections on a level rarely afforded to people. Adam and I (Brian) spent most of 2009 sitting at the kids table of social media. Now with the support of our RSH Team, owners and you, our community, we have earned a seat at the table. The big table.
On Monday, January 25th, Adam will be off to Amsterdam for a speaking engagement at Enterprise Social 2.0 : Rip or ROI? hosted by KGS Global Summits.
This will be a valuable learning experience and a great way to kick-off 2010.
As always, thank you all for your continued support. We look forward to amazing things from all of you in the next few months… please let us know what you are doing so we can be there to give our support back to you !
