THE LAB:GALLERY Presents INTERSECTION February 10-March 2, 2012
From Hackers to Brand Evangelist; Tormod Askildsen tells a story about LEGO
Posted on 02. Feb, 2010 by AdamWallace in Community, Hotel
When I (Adam Wallace) was recently in Amsterdam representing the Roger Smith Hotel at Enterprise Social 2.0 I had the pleasure to meet Tormod Askildsen and hear his great story of how they created an extremely loyal community of fans, by during around a situation that initially seemed very negative for the company.
Tormod Askildsen is the Senior Director for Community Development at LEGO. He tells a story of how LEGO’s software got hacked in the 1990′s and the way that this threatened the company. Eventually they started to realize that they could leverage this excitement and new use of their tools that their fans were doing. They made a big turn around and ended up engaging their fans and creating a whole vibrant scene and community of LEGO enthusiasts.
The perfect date for Michael Bloomberg & Queen Beatrix…
Posted on 27. Jan, 2010 by BrianSimpson in Community, Hotel
If you could send Michael Bloomberg and Queen Beatrix of Holland on a date, where in the world would you send them?
Today’s competition for the #rogersrooms giveaway is based on the connection between New York and Amsterdam, Holland. Our very own Adam Wallace has brought the Roger Smith Hotel with him overseas and is currently in Amsterdam, speaking at the Enterprise 2.0 conference!
The winner in the US gets a 1-night stay at the Roger Smith Hotel, while the winner in the Netherlands gets to have dinner will Adam in Amsterdam!
PLEASE LEAVE YOUR ANSWERS IN THE COMMENTS SECTION BELOW!
We are proud to announce the winners of this competition!
U.S. Winner is: Nicole G. Casey
Amsterdam Winner is: remcojanssen
Congratulations!
Adam Wallace & Ellen Petry Leanse (GOOGLE) from Amsterdam!
Posted on 26. Jan, 2010 by BrianSimpson in Community, Hotel
Adam Wallace of The Roger Smith Hotel is one of the special guests at The Future of Web 2.0 Meet-Up in Amsterdam.
Here is Adam speaking at the Meet-Up with Ellen Petry Leanse, Head of Enterprise Marketing Communications- GOOGLE (USA).
Earning A Seat At The Table
Posted on 22. Jan, 2010 by BrianSimpson in Community, Hotel
In the last year we at The Roger Smith Hotel have been fortunate to host some of NYC’s best Social Media events. This allowed us direct access to attendees, organizers and sponsors. Almost through osmosis we were able to learn so much and make connections on a level rarely afforded to people. Adam and I (Brian) spent most of 2009 sitting at the kids table of social media. Now with the support of our RSH Team, owners and you, our community, we have earned a seat at the table. The big table.
On Monday, January 25th, Adam will be off to Amsterdam for a speaking engagement at Enterprise Social 2.0 : Rip or ROI? hosted by KGS Global Summits.
This will be a valuable learning experience and a great way to kick-off 2010.
As always, thank you all for your continued support. We look forward to amazing things from all of you in the next few months… please let us know what you are doing so we can be there to give our support back to you !
