Popup Marketing at the Roger Smith Hotel
Posted on 15. Apr, 2011 by JohnKnowles in Community, Events, Hotel, RS Pop
The model of a Popup has been happening at the Roger Smith Hotel for years. The general idea is the use of spaces to create marketable opportunities. What I look to do, is paint a picture of the Popup history @RShotel, reflect on its potential and provide a vision for the future.
In February 2004 the Roger Smith Gallery transformed into “The Lab Gallery”, later renamed “The Lab Gallery for Installation & Performance Art.” Under the direction and management of Matt Semler, the space was conceptualized as a performance and installation art space to be used as a laboratory for the creative process. A fishbowl style space reaching in to the intersection with the art.
Every month or so the space shifts installations, influencing the energy on the block. Sometimes controversial, often strange and usually thought provoking, the corner space as a popup art installation has been pondered and defended for years.
Two doors down from The Lab we transformed an old jewelry store into a marketable retail space. I intersected with Melissa Gonzalez who was looking to create a television pilot called Homemade BFFs and explored the potential of opening up a popup shop with her. The idea was to rent the space to designers or brands, with the objective of creating unique video and Social Media marketing campaigns.
My goal was to empower someone to help fill the space and share in its growth and development. Melissa accepted the challenge. Our first pop up installation in September 2009, was a Model casting / street runway show with Dolita Paris.
The RS Popup Shop, at the entrance of the hotel has been filled with designers, brands and artists since it conception. The calendar for 2011 is filling up fast. If you are interested in participating in the program please contact myself or Melissa.
The concept seems simple enough to be replicated. It almost seems contagious in its model. Ideas like a popup restaurant, popup wine or whiskey bar begin to inspire chatter.
The best thing about a popup model in a hotel is that there are many opportunities for people to get involved. Businesses, marketers, artists, musicians, authors, sponsors, charities and the like will be allowed access to the Popup experiences that we have been building.
At this point, as I look to the future business of the Roger Smith Hotel I am encouraged by the momentum and enthusiasm supporting the popup concept. I am also confident in the events team at the hotel and believe in the people and services.
So with that I hope you will reach out with your business needs. It is a perfect time to become part of the Roger Smith Culture. A “Pop” culture based out of a Hotel.
I look forward to continuing the dialog and growing the symbiotic network.
Stay tuned to our next popup event! Be part of our next popup event!
Thanks for reading.
I am John Knowles, the Director of Innovation @RShotel.
Follow @pancity to engage.
Other Related Links
Take a tour with Martha on our RS Events Tumblr.
http://www.rspopshop.com/designers
‘Pop-up’ Restaurant LudoBites Hit Of Los Angeles
