“.ORG in Real-Time: A Breakfast and Discussion with Marketing Expert David Meerman Scott”
Posted on 02. Nov, 2010 by admin in Community, Events, Hotel
The Roger Smith Hotel Proudly Hosts “.ORG in Real-Time: A Breakfast and Discussion with Marketing Expert David Meerman Scott,” November 16 at 8:30 a.m. EDT
Building your brand can be a challenging task — particularly when it comes to web strategy. Many often wonder, “How should I approach my web site? What domain name should I use? Does it really matter if my company or organization registers a .ORG or a .NET?” Truth be told: it does!
On November 16, .ORG, The Public Interest Registry and The Roger Smith Hotel will proudly host a networking breakfast and discussion with acclaimed marketing specialist, David Meerman Scott, author of the bestselling book The New Rules of Marketing & PR and the just released title Real-Time Marketing and PR. The guest of honor will aim to show marketing, advertising and public relations professionals valuable tips on how your web strategy can give you optimal marketing value. Joining Mr. Scott will be Lauren Price of .ORG who will discuss the difference between each domain name and whether brands are losing significant marketing value by selecting one over the other.
This informative event is part of .ORG’s newly launched “WhyIChose.ORG” campaign. In recent years, for-profit companies and individuals have increasingly registered with .ORG to share crisis communications, educational initiatives and consumer marketing/advertising campaigns. Through a combination of online resources, social media and events, WhyIChose.ORG aims to educate marketing and branding experts alike about the benefits of each domain and the impact the domain can have on business’ online impressions.
We invite you to register for attendance. The discussion will be held at 8:30 a.m. and is free and open to all those in the marketing, advertising and PR communities. Advance request for attendance in required as space is limited. All attendees will be notified of admittance by Friday, Nov. 12. To sign-up, please click here.
