Comments on: From Hackers to Brand Evangelist; Tormod Askildsen tells a story about LEGO

By: Adam Wallace

Adam Wallace — Tue, 23 Feb 2010 12:14:26 +0000

Hi Aaron – Thanks so much for the comment. It really is amazing how much the world of communications has changed so quickly and what this means for relationships between businesses and their customers. Interesting article on AT&T, definitely some struggles they are going to have to deal with. Thanks for reaching out.

By: Aaron Zwas

Aaron Zwas — Thu, 18 Feb 2010 22:15:11 +0000

What a great case study and warning, too, to those brands that hope to ignore the "noise" of their customers. Lego was faced with what I call a "hostile embracing" situation. As adoption of social media marches towards ubiquity, I believe that many other brands will be faced with "hostile embracing" too, if they don't form strategies and plans to interact with their customers. I think AT&T is going through this right now. Here's a blog post from a month or so, during "Operation Chokehold". http://ow.ly/18TWr. Thanks for sharing, Adam!

By: Brendan Crane

Brendan Crane — Thu, 18 Feb 2010 20:52:33 +0000

very cool

By: bsimi

bsimi — Tue, 02 Feb 2010 18:26:34 +0000

Nice job Adam to get the interview and what a cool story. Amazing they waited and turned it into something good!