International Creative Business Conference 2012

2pm-5pm, 12th April 2012 (during Tartan Week) The Roger Smith Hotel (and via Livestream) 501 Lexington Ave, New York, New York.

Conference overview

Opportunities exist for Scottish businesses in the USA: are you aware? The signs suggest that the world’s biggest economy has turned a corner, recovery is underway and an appetite has returned for, in particular, goods made in Scotland and services that draw on Scotland’s renowned intellectual heritage. The Scottish market has also regained confidence, evident in the awareness of clear export and inward investment opportunities.

In association with SCDI, this conference hopes to assist Scottish businesses cross the P.O.N.D – Procedures, Obstacles, Networking and general Detractions, that exist as initial issues for the internationalization of business, whether Scottish, UK or otherwise.

The Conference will be of interest to creative business owner/mangers as well as general professional practitioners who need to build an awareness of opportunities for clients. It is also suitable for entrepreneurs, investors, marketing and brand consultants/managers, and accountants.

The conference is organized and chaired by Philip Hannay, Founder and Managing Director of Cloch Solicitors, and (Scottish) Intellectual Property Lawyer of the Year 2010 and 2011.

Conference speakers include:

• David Mundell MP, Conservative, Dumfriesshire, Clydesdale and Tweeddale
• Jane Gotts, International Director, Scottish Council for Development & Industry • Allan Rooney, Managing Partner, Rooney PC
• Tim Danser, President, Prince of Scots
• Melissa Gonzalez, CEO & Founder, Lion’esque Media
• John Knowles, Panman Productions
• Jo Harvey, Deputy Director, The Mountbatten Institute
• Jeffrey E. Jacobson, Managing Partner, The Jacobson Firm, P.C., Attorneys

The Conference is free to attend however places are limited. To book your place at this exciting event, please contact Siobhan Hazlett at siobhan.hazlett@scdi.org.uk.

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Starlight Room

Day 1

Video streaming by Ustream

Consuming the Brand: Corporate Cookbooks

Deanna Pucciarelli, Christina Ceisel, Linda Morgan, Bonnie Slotnick , F. Smith,

Advertising the virtues of food products took place mainly in newspapers until cooking related pamphlets, which later evolved into cookbooks, emerged in the late 1800s. American corporations began issuing small, product driven cookbooks targeted at literate middle class women with the intent of ingredient early adoption and brand loyalty. Early on the materials were distributed free of charge when purchased with corporate goods, or sometimes sold for a modest price. As the nation began to purchase rather than produce goods at the household level corporate cookbooks played an important role in creating consumer demand for new products. It is during this period that food-related, corporate America rather than family tradition began to shape a sphere of the American palate. Then as now, corporate cookbooks occupy a niche in the cooking instruction domain while commodifying the American diet.

Video streaming by Ustream

Enhancing Content Both Online and Off

Adam Salomone, Rick Joyce, Cheryl Kramer-Toto, Andrea Nisbet, Tanya Steel

As more content becomes readily available online, consumers are increasingly engaged by a mixed-media approach when learning about, and cooking, recipes. Video, step-by-step audio, timers, and serving size functionality are all elements that are at consumers fingertips when searching the web to answer “what’s for dinner?” As cookbook publishers continue to find ways to compete in this new arena, enhanced content has become the new norm. But how can publishers finance such video/audio projects? And how can they appropriately use them, not only within the e-book, but across the print book as well (and even as incorporated into online properties, to further drive revenue opportunity). This session will explore ways in which publishers can leverage their existing models, work with outside partners (and perhaps even their authors) to develop and implement enhanced content strategies across their content platforms, and also to discuss what shouldn’t be in an enhanced book.

Video streaming by Ustream

Predicting Future Trends from Current Data

Lisa Ekus, Lynn Andriani, Irena Chalmers, Suzanne Rafer, Dan Rosenberg

New trends in cooking are emerging all the time. How can publishers keep up in an ever-quickening cycle of information, where every new development seems like the “next hot thing?” In this session, we’ll talk with agents, editors, and content creators to figure out how they separate what’s popular now from what will sell in years to come, and we’ll take the lessons from what works in cookbooks and apply it to real world publishing programs.

Video streaming by Ustream

Media Outlets in the Digital World

Mark Rotella, Addie Broyles, Melissa Clark, Caroline Russock; Joe Yonan

Whether in traditional or digital forms, the cookbook review/author interview is one of the all important pieces to any cookbook publicity campaign. As the publishing/media landscape becomes evermore crowded, publishers have to become more focused in who they pitch and how. In many cases, the straight press release with an offer for an interview just isn’t enough and getting creative with both pitches and content can be the difference in getting a big publicity hit. On this panel, we’ll hear from a number of media representatives in about how they’ve seen publishers innovate, what they’re looking for in this new media landscape, and how their own content initiatives are changing (and how publishers can capitalize on that change).

Video streaming by Ustream

Strategic Partnerships in Online Content

Geoff Allen, Dave Feller, Jane Kelly, Will Schwalbe, Jonathan Vlock

Food startups abound as the barriers to entry in the food/tech space begin to fall. Not a day goes by that there doesn’t seem to be a new recipe website, and even beyond cooking in the kitchen, entrepreneurs are developing new ways to interact with food on the web. With this emerging marketplace comes an enormous need for content, especially curated content from cookbooks and publishers are uniquely poised to deliver value in this new space. And, there’s also the potential for disruption of current ways that publishers operate both online and off. With this session, we’ll be examining the current startup ecosystem within food, looking towards emerging companies (and some of the bigger players that are coming on the scene), exploring ways that publishers can benefit both through new revenue streams and marketing potential, and identifying potential sticking points for content creators as more of these companies come on the scene.

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“Everybody knows what a cookbook is — or do we? They’ve been around at least since the Middle Ages, dispensing information on something that all households formerly had to do at least three times a day. Whether written by pros or home cooks, they convey more about their begetters and users than can be reduced to teaspoons and tablespoons. Over and beyond advice on buying, preparing, and serving food for purposes of health, thrift, glamour, or pure pleasure, they can speak volumes about the societies and times that have produced them — including our own. Far-reaching change is underway within the genre as recipes migrate online, or into e-books and culinary apps. The future undoubtedly holds even greater changes in the entire economics of cookbook publishing.

This conference is planned as an eclectic gathering of those who publish, write, edit, agent, research, or simply buy and use cookbooks. Our object is to share as inclusive a range as possible of our very different learning experiences. Our explorations will take two broad overall directions: Track I:  “Cookbooks Past and Present: Looking Beneath the Sauce-Splattered Page”; and Track II: Cookbook 2020: “The Future of the Cookbook.”

We hope you will enjoy the conference.”

Cathy Kaufman, Anne Mendelson, Adam Salomone, Bruce Shaw, and Andrew F. Smith

For tickets and more information visit http://cookbookconf.com

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We had the Power of Foursquare party the other night, which was a great success. We had a hotdog special and a beer special for those who checked in. It was great to be able to connect and talk with Carmine Gallo who wrote “The Power of Foursquare” and engage with him during his stay in the city.  He is building an understanding of how people can best capitalize on the new communication tools that are changing our professional landscape. We were mentioned in the book for our relentless pursuit to be engaged and be active in the conversation.   @RShotel is mentioned in the book on page 91. Thanks so much @carminegallo @adwal; http://bit.ly/qMyx35 Props!

“The Hotel that Social Media Built!”

The event was put together with the collaboration of the Social Media Club of New York, McGraw-Hill and especially Julia Baxter who was on top of everything from the start. Good to work with such good people.

Engage with us!

The Roger Smith is a hub for social media in #NYC. People. Art. Food. Wine. For 10% off our best available rooms rate: bit.ly/RSrooms

twitter: twitter.com/rshotel
fb: facebook.com/rogersmithhotel
blog: bit.ly/RSlife
web: rogersmith.com/

You can connect with Carmine on twitter here: http://twitter.com/carminegallo

Buy Carmine’s book here on Amazon.

Reach out and let us know what you think. We as a culture fuel ourselves on the feedback we get. We are determined to be players in the Mobil marketing space and look forward to building relationships along the way.

Thanks for participating.

I am John Knowles aka Panman (@pancity) and am currently running the @RShotel Twitter account. Let me know if you have any inquiries. Connect with us.

All the best,

Panman

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Our panel will include 4 people who are not only lifetime NYC residents, but who were here in NYC at the time of the attacks.  Panelists will include Brian August of 110 Stories & Watchitoo, Bryan Thatcher of Fusebox, Robert Galinsky of The NY Reality TV School, and Jason Valdina, who took many photos on 9/11 and will be sharing them for the first time with our live audience.

Huge thanks to our partners, The Roger Smith Hotel, Watchitoo, and Point Studio.

The Roger Smith Hotel will be providing $3 drink specials all night.

Can’t make it? Watch it live here: http://beerdiplomacy.com

The Roger Smith Hotel will be providing $3 drink specials all night.

The Roger Smith is a hub for social media in #NYC. People. Art. Food. Wine. For 10% off our best available rooms rate: bit.ly/RSrooms

twitter: twitter.com/rshotel
fb: facebook.com/rogersmithhotel
blog: bit.ly/RSlife
web: rogersmith.com/

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THE JOLLY

ROGER

a monthly publication by the roger smith hotel

July 1, 2011 – Issue No. 1

“We don’t just

love NYC.

We live here.”

The Roger Smith Hotel is thrilled to present the inaugural online edition of The Jolly Roger, a short monthly newsletter aiming to shed light on the vibrancy and culture of New York City. Inside you’ll find travel resources, tips, restaurant and theater reviews, live music listings, stuff to do with kids, and more. If you are planning on coming to NYC in July, you can use this link for 10% off our best room rate.

Hope to see you soon,

John Birdsong, Editor

@johnbirdsong

“Lobster Hot Dog.”

Kosher Beef Hot Dog with Lobster @RSHenrys

libations

By Kevin Gill, Restaurant Manager – Lily’s Restaurant

+ Henry’s Rooftop Bar

A trifecta of Sixpoint pints

Sixpoint Brewery is a local brewery in Red Hook, Brooklyn founded in 2005. They love Brooklyn and create styles of beer to capture its essence, focusing on the growing community of artists and creative spirit. The Sweet Action Ale is a unique cream ale that focuses on the simple balancing of malts and hops. It has 33 IBUS (International Bittering Units) and an ABC of 5.2%.

What is a cream ale? A cream ale is based on the American light lager, however it is an ale that is finished with lager yeast.  It is generally subdued in the malt and hop characteristics, but Sixpoint decided to break that definition. It finishes its fermentation as a lager but starts as an ale. This gives the beer a crispness that is associated with lagers, and more yeasty flavor normally associated with ales. Enjoy a cold Sweet Action at Henry’s Rooftop Bar. Fact: It’s on the sixteenth floor of @RSHotel.

eat what?

by John Birdsong, Editor

A feast for the eyes and the stomach at Fette Sau

Fette Sau. Hands down the best BBQ in NYC. This Williamsburg, Brooklyn BBQ joint serves up meat like no other NYC establishment. The meats are smoked, which distinguishes it from most other “BBQ” you’ll find in the city. Since Fette Sau is in BKLYN they are able to get around Manhattan fire codes and give meat the wood smoke it needs to taste awesome (tip: try the brisket). With communal indoor and outdoor seating, it’s the perfect place to meet friends or make new ones. Take the 4/5/6 train to Union Square then the L train to the Bedford stop in Brooklyn. Pro – Heritage pork, grass fed beef, a massive bourbon selection, and beer by the gallon Con – It gets super crowded on weekends in the summer and seating can be hard to find Rating: 3 out of 4 rib bones.

Check out our new summer menus for Henry’s Roof-top Bar and Lily’s Restaurant (video)

on the stage

by James Fox, Director of Sales @RSHotel

A scene from Tony Award winning “The Book of Mormon”

After the Tony Awards, the hot tickets are War Horse and the House of Mormon.  These shows will be around for a while and may be hard to get.  Here are some options, good through the summer, that are more accessible and affordable:

Terence McNally’s Master Class returns to Broadway with Tyne Daly as opera diva Maria Callas in a drama of her late-life career as a teacher. Runs through Aug. 14 @ Samuel J. Friedman Theatre.

Hair depicts the birth of a cultural movement in the ’60s as told through a tribe of hopeful hippies living in New York City, while war rages in
Vietnam. Runs from 7/5 – 9/10/11. Rent, Jonathan Larson’s Tony and Pulitzer Prize Award winning musical tells an inspiring story about friends and artists struggling in New York City’s East Village. Rent tackles addiction, poverty, AIDS, and most of all love. At the New World Stages Jul.14-Aug. 11^th

Death Takes a Holiday - a new musical of a 1920s play, made into a film in 1934 with Frederic March and remade as Meet Joe Black with Brad Pitt in 1998 stars British actor Julian Ovenden as Death who arrives in an Italian villa shortly after World War I and falls in love with a newly engaged young woman. Runs July 14 – September 4^th @ Laura Pels Theatre.

Imaginocean – John Tartaglia, of Avenue Q fame, has created a magical musical undersea adventure for kids of all ages. Performed in the dark with black light
puppets taking center stage it is the story of three fish that set out on a remarkable journey of discovery. At the New World Stages – Matinee shows Wed/Sat/Sun through Sep. 4^th

Shakespeare in the Park has one of New York City’s most beloved summer traditions. For 57 years New York natives and visitors alike have been enjoying free Shakespeare in Central Park. Catch Measure for Measure or All’s Well That Ends Well this summer.  Free tickets are distributed via the free lines at the Delacorte Theater in Central Park, and on the web via their Virtual Ticketing system.

kids(what the heck do you do with them?)

by John Birdsong, Editor

Cooling off in summer-time

Since I don’t have any kids of my own (for now) I’m going to leave this one up to the experts at Timeout NY Kids that have compiled this awesome list of stuff to do with the munchkins this July. TimeoutKid’s July List

LIVE music

by Phoebe Knowles, V.P. @RSHotel & John Birdsong, Editor

Stone Temple Pilots stooping it up

John – NYC is a mecca for live music. With venues like MSG, Radio City, and countless others there’s something
for every ear. Blast From the Past. July 25th, Stone Temple Pilots @ Williamsburg Waterfront. OMG. If you’re like me, high school in the 90’s consisted of lots of Nirvana, STP, Soundgarden, (enter random grunge band here). Let’s hope these aging rockers have the energy to entertain a new generation of music lovers. Buy tix here.

Phoebe – Central Park Summerstage – Concerts are free, the beverage sponsors are Magic Hat and City Winery (makes for great drink options!), bring snacks and a picnic blanket (no glass bottles…we learned the hard way), spend the evening listening to cool world music.  For the free events, you can’t reserve tickets, it’s a first come/first served system.  My friends and I got in line around 6:15 for a 7:00 Jarabe de Palo/Ely Guerra/Novalima show…things seemed a little hopeless as the line wrapped way around the park and we couldn’t even see the SummerStage entrance from the line’s end…but sure enough, once people started to move, in we went…along with about 3,997 other Latin music fans from New York!   Here is a schedule of free music events - www.summerstage.org

There are way too many concerts to list here, so we’ll direct you to a few of our go-to resources for concert listings: Village Voice, Brooklyn Vegan, Ticketmaster.

at the lab gallery

Helen Dennis – Projected Drawings – July 8 – Sept 2

Helen’s work is rooted in the built world of the urban environment. She uses architecture to develop her layered drawings, which are entwined into the photographic process and directly used as
negatives to create photographic drawings. Using the space at The LAB Gallery, Helen will push the concept of her process further. Through manipulation of the space, she will project the outside environment directly into the exhibition space, turning it into a camera obscura. From within, her drawings will unfold to engulf the space and thus, magnify the nuances of urban life. The passage of time and movement on the streets outside will be depicted as Helen’s drawings grow over the duration of the project. The Lab Gallery Presents: Helen Dennis Studio Visit (video) Helen Dennis was born in the UK and now resides in Brooklyn, NY. She studied her BA (Honors) at the University of the Creative Arts in Canterbury and achieved her MFA at Hunter College in 2005. Dennis has been awarded a fellowship from Aljira Center for Contemporary Art as well as a photographic fellowship from The International House, NYC. Dennis has attended art residencies in Beijing, Cyprus and most recently Iceland. She has participated in various exhibitions worldwide and in the US with the support of Queens Council of the Arts, Kent County Council, New Jersey State Council on the Arts, South East Arts UK and the National Lottery Arts Fund for the UK. Dennis’ public art installations have been commissioned by the Downtown Alliance of New York and NoLongerEmpty. www.helendennis.com

cesar’s picks

by Cesar Avery, G.M. @RSHotel

You’ll find ‘Paradise’ in the Bronx (if you’re a Yankees fan).

Here are Cesar’s top five things to do in NYC in July/Summer. How many can you do in one day??

1.  Yankees Game

2.  A walk on the High Line

3.  Driving Range at Chelsea Piers

4.  Bowling at Bowlmor in Times Square

5.  Bike ride in Central Park.  You can rent, or bring your own.

at rspop shop:

kt collection

by Melissa Gonzalez,CEO – Lionesquemedia – @Lionesquestyle

Inspired by NYC’s fashion world, Katie knows how to mix the city’s edgy street style with timeless gold and silver designs. She is an expert at hunting down meaningful pieces from her travels and creating classic pieces that can be worn from season to season. KT Collection Opens Shop at RS POP Shop July 2011

Fusing Classic Lines with Urban Flair, designer Katie Thompson is bringing KT Collection to RSPOP Shop for July 2011. Inspired by NYC’s fashion world, Katie knows how to mix the city’s edgy street style with timeless gold and silver designs. She is a expert at hunting down meaningful pieces from her travels and creating classic pieces that can be worn from season to season.

KT Collection (video)

in other awesome news

by John Birdsong, Editor

Rainbowed-out Imperial Guard

New York State just approved same sex marriage!!! The Roger Smith Hotel in NYC is a perfect place to have a small wedding. We would be thrilled to host your special day + we offer
in–house party planning, floral arrangement, catering and wedding videography services. Email Events Manager Martha Rodriguez for a site inspection. What you need to know about same sex marriage in NYC via NYCGo.com

ask an intern

by management trainee Emma Fagerhov

Those are actually our interns.

It’s summer in New York, and with the beautiful weather, the city has a lot to offer. Here come the Roger Smith Interns’ Top 5 things to do in NYC during the summer:

1. Visit Six Flags Great Adventure – All interns

2. Enjoy a run through Central Park in the morning sun – Emma Fagerhov

3. Spend the day at one of NY’s rooftop pools with a drink – Oscar Wallen

4. Taking a walk in Central Park – Javier Bisbal

5. Going to Coney Island to the beach – Marta Ferrando

travel resources

GoNYC.com

MTA.info

Thereare a million things to do in NYC. Book your stay @RSHotel here for 10% off our best room rate.

other places to find us online

http://rogersmith.com

http://rogersmithlife.com

http://rslilys.com

http://youtube.com/rogersmithnews

http://flickr.com/rogersmithhotel

Letus know what you think of The Jolly Roger.

Sendsubmissions or suggestions to Jbirdsong@rogersmith.com

Sky-high dining at Henry’s Rooftop Bar @RSHotel

The Roger Smith is a hub for social media in #NYC. People. Art. Food. Wine. For 10% off our best available rooms rate: bit.ly/RSrooms

twitter: twitter.com/rshotel
fb: facebook.com/rogersmithhotel
blog: bit.ly/RSlife
web: rogersmith.com/

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Stop by sometime soon and try some of our new menu items..best eaten with shorts and flip flops, because summer will only last so long : )

Henry’s Rooftop 2011

Lily’s Summer 2011

Henry’s and Lily’s at The Roger Smith Hotel are located at 501 Lexington Avenue (@47th st) NY, NY – Lily’s is on street level, and Henry’s is a short trip on the elevator to the 16th floor.

For more info about Henry’s and Lily’s visit:  http://rslilys.com

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Why?

For the love of it.

For the fun of telling a whopper of a tale.

For looking at things in a different way.

For surprising and astounding.

To understand better things before us.

To speculate.

To think.

To enliven and enrich.

Because telling stories is good for you and good for me.

Think of Treasure Island and Huck Finn and Harry Potter.

To play with our minds and yours.

Because you/we are curious, adventuresome people who love a good tale.

To delight yourself and your audience.

To play around with ideas.

To laugh.

To cajole.

To amuse.

To take a bite out of the pie of life.

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I had the pleasure of sitting down with Bethanne Patrick, known as the book maven, here at Lily’s Restaurant at the Roger Smith Hotel.  It was great to hear from her about the ways in which social media has impacted the publishing industry and the role that she has played in this change. Below is a clip on how she got involved on Twitter and how it has impacted his work as well as a clip on what she loves about New York.  You can find Bethanne on Twitter, @thebookmaven and on her website, http://bookmavenmedia.com

On Twitter

On New York City

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